ABSTRACT
Covid has changed our lives in many ways. People are scared to even step out of their houses, but health care workers have no option but to continue to work and care for the sick. Health care workers play a vital role in providing care to the infected persons, working beyond their capacities and risking their own lives. There is a lot of stress involved in the medical profession, and the pandemic made it worse. Each frontline health worker is at risk of getting infected with Covid during work and carrying it to their families, causing a lot of anxiety and mental health issues among the health care workers. According to a recent by the US Centers for Disease Control and Prevention (CDC), more than half of public health workers have reported symptoms of at least one mental health condition like depression, anxiety, and post-traumatic stress disorder (PTSD) in the recent past. A recent study among 422 doctors revealed 63.5% symptoms of depression, and 45% symptoms of stress, among frontline COVID-19 doctors. Physicians who perceived organizational problems related to procedural and informational justice were exposed to high levels of occupational stress. Every physician should have a personal doctor, and he or she has to seek suitable help as needed. The health care workers' stress is mainly associated with work stress as they are expected to work on a war footing and get very little time to spend with their families. There is a need to set up good psychiatric care for the medical professionals in the hospitals. The administrators of the hospitals should frequently check on the health and well-being of their employees. This article attempts to provide strategies to hospital administrators to help medical professionals reduce their stress levels.
ABSTRACT
Covid 19 had a devasting effect on the Indian ice cream sector, resulting in a huge reduction in ice cream sales. The current study focuses on the possibility of the use of celebrity endorsement to revive sales by ice cream brands. The objectives of the study are to find whether celebrity endorsement influences the frequency of purchase of ice cream. The study further investigates the relationship of demographic variables like age, gender, and income on the influence of celebrity endorsement on consumers' purchase intention. 480 respondents of various age groups, genders, and income groups were a part of this study. The respondents were chosen from the South Indian states of Karnataka and Kerala. The results of the study indicate that celebrity endorsement influences the purchase frequency of ice cream by consumers. The study found that perception of celebrity endorsement influence on purchase intention varied among respondents of different gender and income groups respectively. However, no such difference in perception concerning celebrity influence was observed among respondents of various age groups.
ABSTRACT
This study looks at how banking, specifically retail banking has been affected in the eyes of the average customer due to the COVID-19 pandemic. The study examines how the retail banking sector has been affected. The main focus is on if and how there has been a change in preference or perspective on how individuals interact with their banks. If there has been a drop in terms of service quality, response time and also an understanding of how secure they believe it is to conduct banking activities online or digitally. The study also takes a look at if individuals have used Unified Payments Interface, and their preference towards it. Furthermore, the study looks at if individual’s consumption patterns have changed and so on. The data was gathered using an online Google form that was circulated using social media, the results were then compiled, analyzed and the interpretations were made to understand how exactly the COVID-19 pandemic affected or didn’t affect the retail banking sector’s customer base.